The attribution widget allows you to visualize the path customers take to complete conversions. It provides on how your various advertising efforts work together to create conversion.
The attribution table displays this information in a tabular view. Each row on the table represents a specific touchpoint in customers' journey.
Some Attribution Table Use Cases Include:
You can use an attribution table to visualize the traffic sources and keywords that are driving visitors to your site. For instance, you can determine the number of conversions that was from Social Media traffic.