Applications are databases or storage units that can hold data from one or more sources. They provide a simplified way to break down your account into separate units.
People use applications to represent multiple products, websites, apps, marketing campaigns, and other aspects of their businesses.
For example, let’s say ABC Group sells clothes, shoes, handbags, perfumes, and accessories in each of its stores. The company can use applications to divide each account to represent each store section.
They just have to create 5 different applications in each account to represent each of those store sections. This way, they can track the number of shoes or handbags sold separately on each application.
ABC Group Application Page
Similarly, a marketer can use applications to represent different campaigns or websites. So, you can dump data from your campaigns, web app, mobile apps, and social media campaigns into individual applications.
But you don't necessarily need more than one application. The downside of having multiple applications is that you can’t report across applications. Each application has its unique database so data from multiple applications can’t interface.
If you want to get a unified report; consider using one application for all of your data and instead create multiple dashboardsto track various campaigns, products, website data, and others.
There are four columns on the application list section.